More than profit, a genuine, heartfelt connection with your audience is one of the most important connections any company could have.
In many ways, customer trust is the lifeblood of any brand or business. It boils down to this core truth: if the public believes in your message, they’ll believe in your products, too.
So how do you create a consistent message that resonates with your customers and affirms their values? Here are my five top tips.