Instagram is hands down my favourite social channel, not just because of its visual nature, but also because it has huge potential for brands to gain a loyal following, build a community and tell your brands story in a truly creative way.
Ever since it burst onto the scene nine years ago, brands, celebrities, and influencers have all been vying for social media supremacy, and as the platform grows in popularity (and organic reach declines) it’s become harder than ever to stand out from the crowd.
The best accounts have high engagement numbers, no longer is it about how many followers you have. The Instagram algorithm loves engagement, and the more people engage with you, the more people will see your content.
So how can you do this? Here are my 5 top tips to increase engagement on Instagram.
#1: Find Your Tribe
To increase your engagement, go by the expression “Birds of the same feather flock together.”
Find other accounts that are posting the same kind of content you’re posting. Whether your account is about food, fashion, wellness, personal development, or something in between, it helps to interact with your tribe on Instagram.
Like attracts like after all, so you’ll benefit by looking for more of the same on this platform. To do that, use the search function on the app, or go by the site’s recommendations.
To narrow it down, use search terms and hashtags that are related to your niche and start following the ones in the top results. Then you can start interacting with them and their respective audiences.
#2: Get Up Close and Personal With Your Audience
Speaking of which, always make sure you stay on top of the comments on your own posts. To keep the momentum going, it’s vital to make your followers feel you’re a real person, and not some automated bot
This encourages people to keep following you on instagram and engage with your posts in the future. To further add the human element, post engaging “Stories” on your page. This powerful feature allows you to give your followers a behind-the-scenes look into you and your brand.
This is a great way to get more people interested in your day-to-day activities and engage with you on a personal level.
#3: Use the ‘stories’ feature
Instagram stories is now surpassing the newsfeed in popularity and engagement, so start experimenting with the different features to spark a conversation. Features such as the instagram story question sticker, or the poll and vote stickers are a great way to get feedback from your customers and start a conversation.
#4: Make it easier for people to find you
Another way to get yourself on peoples radar is through the strategic use of hashtags, which are often overlooked.
While shorter hashtags tend to get overcrowded and pushed down in the search results, lengthier ones have a better chance of standing out.
So if you’re posting about food photography - which would have a hashtag like #foodphotography - you could opt for a longer one like #foodphotographyandstyling instead. Being in a less saturated space gives you a better chance of being discovered before being drowned in a sea of similar posts.
#5: Timing Is Everything
If you don't have a business account for instagram yet, now is an excellent time to make the switch. This allows you to track your analytics and see exactly when is the optimum time to post content.
For instance, you can find out which part of the world most of your followers are from and which time of the day your posts will get the most engagement.
To make things even more efficient, you can use a variety of third-party, set-it-and-forget scheduling tools like Hootsuite, Later or Planoly, to make sure your instagram posts go out at the best times.
Instagram is a truly powerful platform for you to tell your story, and convert your ideal clients and customers. And as long as your providing valuable content and engaging with your tribe, your following and engagement will continue to grow.
So the next time your planning your Instagram content, try these tips and let me know how you go.