For anyone who produces content whether it’s for social media or your website, coming up with compelling, relevant content that’s engaging and converts can be challenging.
There are days when the ideas seem to flow out of you. But at other times, that well of creativity can dry up.
But, you can develop a system that will make sure you've always got fresh, relevant, and informative content in the pipeline.
Here are 5 ways to make sure that well is always full and you never run out of things to write about:
#1: Treat Your Data Like a Gold Mine
Your social media analytics is a great place to start. For instance, check out your best-performing posts on Facebook, Twitter, and Instagram, etc.
Now, look at the ones that have the most engagement. This is a big clue that will tell you what kind of content resonates most with your followers.
So take note of any recurring themes, or type of content that gets the most likes for e.g., video, images, quotes, etc. Then simply give them more of what they want.
#2: Leverage The Power Of Questions
Sites that feature burning questions in the public’s mind are a rich source of information to tap into. For example, Quora hosts a tonne of people asking other people for answers to their questions.
Even better is that the type of questions and users are neatly organised, so you don't drown in a sea of questions. Not only do you get a peek into the mindset of your target audience, but also learn to use the same language they do.
#3: Do Your Homework
Keyword research is another way to get your finger on the pulse of what people are searching for. Sites like BuzzSumo can help you with that by pointing you in the direction of the hottest topics at the moment.
Just type in the keyword you want, and you’ll immediately see the most relevant blog posts and social media content that’s resonating with people.
BuzzSumo even gives you the ability to spy on the competition and see what kind of content they’re producing, so you can do it better.
Answer The Public is another resource which is super handy. This site grabs and maps out keyword suggestions every time you look something up on Google. You can also plug in a keyword and get back a series of questions, prepositions, comparison, and alphabetical lists related to your search phrase.
#4: Come Up With a Customer Persona
Now we’re diving even deeper. It’s also important to understand who your target audience is, and a customer persona is a great way to do that.
In a nutshell, this is a representation of who your ideal customer is. Visualise the kind of person who consumes your content the most.
Think of details like age, gender, the type of job they have, values in life, country or region, educational background, and so on. It also doesn’t hurt giving them a name, and even a stock photo to match their profile.
Doing this will give you a crystal-clear snapshot of who you’re talking to so you can give them the exact content they want.
#5: Just Ask Them Point Blank
To really round out your research, you can also take the direct route and simply ask your audience.
Creating a poll on your Facebook or Twitter page, for instance, is an elegantly straightforward strategy, to figure out the content your followers want.
A simple question like, “What content do you want to see more on our page?” does the trick quite nicely.
Just make sure your poll choices are based on the research you've already done, so you're more or less close to the mark. Doing this will give you a quick insight straight from the horse's mouth.
As long as you cultivate the habit of doing research the right way, you’ll always replenish your reservoir of content. It’s an additional investment of your time and effort, but having this system in place will pay off in spades.